|
Post by apuroos1453 on Dec 5, 2023 4:51:24 GMT -5
Value Migration How to Think Ahead of the Competition (Boston: Harvard Business School Press, 2017). Serbon, . et al., Developing Environmentalism: National Ambition and Creative Destruction in East Asia’s Green Energy Transition (Oxford, UK: Oxford University Press, 2016), . Tags: Financial Management Regulations Sustainability Business Cases Repost: More like this Why text-to-image AI requires new brand thinking In the era of generative AI. Brand managers need to stop being defensive and start enabling. Use these lessons learned to co-create safely with consumers. Andrés Gewirtzé and Oguz Akar Year Whatsapp Number Month Day Reading Time: Minutes Topics Marketing Digital Marketing Marketing Strategy Artificial Intelligence & Machine Learning Subscribe and Share Carolyn Giessenbessel MIT Getty Images In the field of marketing, brand image is the castle that protects. The company's reputation and the moat that prevents competition. Just by looking at the iconic magenta tones (red, green, blue) one realizes how strictly protected the castle was. With a similar tone, you might find a cease and desist letter in your mailbox. But what if the barriers protecting brands.
|
|