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Post by apuroos1453 on Dec 5, 2023 4:52:04 GMT -5
In Coca-Cola's groundbreaking initiative Create Real Magic, consumers are invited to unleash their creativity through use and design of advertising. Winning entries are not just praised; They'll soon be lighting up billboards in some of the world's most iconic advertising stages, including New York's Times Square and London's Piccadilly Circus. About the author Andrés Gewirtzé is Assistant Professor of Marketing Technology and Innovation at King's Business School. King's College London, and a research affiliate of King's Institute for Artificial Intelligence. He has worked on artificial intelligence and machine learning projects at Email Lists Nokia Bell Labs, and McKinsey. Oguz Akar is Professor of Marketing and Innovation at King’s Business School and a researcher at Harvard University’s Innovation Science Laboratory. His research focuses on collective innovation, specifically on the psychology of digital platforms and artificial intelligence. References, owned the trademark and asked the insurance company to stop using it month day. Heinz taps state-of-the-art artificial intelligence to design next advertising campaign, Adweek, 2018 Show all references Tags: Artificial Intelligence Branding Generative AI Reposted from: More like this Artificial Intelligence Unleashes New Power for Employees: Are HR Leaders Ready? Josh Bersin The impact of generative AI on Hollywood and the entertainment industry How Thomas Davenport and Randy.
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